Free Book Summary: "Building a StoryBrand Book Summary"
"This is not a book about telling your company's story. A book like that would be a waste of time. Customers do not generally care about your story; they care about their own. Your customer should be the hero of the story, not your brand. This is the secret that every successful business understands." With these sentences, Miller begins this great, little book, which is closely related to its title. View full description >
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