Today’s volatile, uncertain, complex, and ambiguous (VUCA) world has challenged consumer packaged goods (CPG) businesses like never before. CPG companies that leverage financial data and understand the story it’s telling can find opportunities to grow and thrive despite these obstacles.
Against the backdrop of the many macro trends affecting businesses across industries, as a leader in a CPG company you’ve faced the additional uncertainty and complexity of continuous, rapid changes in consumer habits.
These major shifts are requiring CPG businesses to rethink operating models, enhance commercial capabilities, strengthen their customer-centric approach, and find new opportunities for growth. Increasingly, the right financial data is playing a critical role in helping CPG businesses address these requirements.
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