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Learn How Customer Research Can Help Build Great Products

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"Learn How Customer Research Can Help Build Great Products"

Combined with the power of design thinking, these extensively researched best practices from some of the world’s best teams will help you nail the fundamentals of product design and solve big problems. In this handbook, you’ll learn how to: Use customer research to build better products Use journey maps, storyboards, and personas Learn faster by using prototypes to collect feedback ...And much more!

What’s in the book

1. Guess less

Learn what the best teams know—that customer research is the base of successful products and companies.

2. Story first

Learn how product stories, journey maps, storyboards, and personas can build empathy and understanding.

3. Pencils before pixels

Read how sketching helps designers and stakeholders find solutions together without getting lost in details.

5. Show and tell

Learn how design reviews, retrospectives, standups, and more can help create a culture of feedback.

4. Fast feedback

Discover how to learn faster by using prototypes to collect feedback and make tweaks before development.

6. Lateral design

Learn to improve your process by bridging gaps between design, engineering, and product.

7. Break the black box

Read how stepping away from your work to build partnerships will transform your design process.

Plus—multiple video interviews and audio clips from leading designers at Google, Airbnb, NPR, Slack, GV, and more.

About the author

Aarron Walter


As the VP of Design Education at InVision, Aarron Walter draws upon 15 years of experience running product teams and teaching design to help companies enact design best practices. Aarron founded the UX practice at MailChimp and helped grow the product from a few thousand users to more than 10 million. His design guidance has helped the White House, the US Department of State, and dozens of major corporations, startups and venture capitalist firms.

Offered Free by: Invisionapp
See All Resources from: Invisionapp

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