Start With Why is a great read for anyone looking to discover their sense of purpose or belonging, anyone who is looking for that big picture ‘why’ we do the things we do. Organisations and leaders, whether small scale or large will benefit from reading this book.
This summary will cover 6 key points; Why manipulation is not the same as inspiration, the concept of the ‘Golden Circle’, Leadership, Rallying believers, Challenges, and the big Why?
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