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Tapping the Power of Consumer Attitudes

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"Tapping the Power of Consumer Attitudes"

Download this research report to discover how a new predictive model built on consumer attitudinal data can generate improved results for health marketers.

In this new research report from Quad Insights, we uncovered what today’s health insurance consumers value most, then we segmented them into clusters and built a predictive model to help marketers win big.

What you’ll learn:

  • The three distinct, attitudinal segments and what each group values most from their health insurance providers.
  • How segmentation helps you create personalized messaging that better connects your audiences.
  • How these actionable insights can help to lower costs and ultimately improve business results across all health subsectors, in marketing and beyond.

Download the report to learn more about consumer attitudes and how you can build better marketing messaging that matters most.


Offered Free by: Quad
See All Resources from: Quad

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