Achieving and maintaining quality data is critical for a successful email marketing strategy. This guide teaches how to keep a clean, well-organized contact list for optimal marketing metrics and increased revenue.
Data quality is the lifeblood of all organizations. Quality data provided with a data append service can empower you to market more confidently, create a better-personalized experience, and improve profitability.
Despite how crucial data is to every organization, companies suffer from incomplete, inaccurate, inappropriate, duplicated, or missing information in their database due to human error, system errors, and life-changing events.
Insufficient data can cost you more than sales. It can heavily impact the relationship between you and your customers.
Email Hygiene is the process of identifying “problem” email accounts from email lists. Email Hygiene can go way beyond simple verification and validation by identifying harmful email addresses hiding in your data. Some providers will remove these emails from your list, but at Webbula we simply identify them and tell you the actual risks of using them.
This gives you the opportunity to judge your own tolerance, and it doesn’t destroy any data. Threats are categorized and rated to make the final decision as easy as possible. Reputation, Fraud, Delivery, and Conversion threats are identified and labeled for you.
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