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Uncovering key messaging influences in the HCP-Patient Dialogue

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"Uncovering key messaging influences in the HCP-Patient Dialogue"

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When healthcare professionals discuss treatment options with patients, simple and objective statements can become drivers or barriers to treatment decisions. 

At ZoomRx, we analyzed unscripted HCP-Patient conversations across indications to help pharma manufacturers craft effective messaging for doctors while discussing therapies and navigating controversial topics. 

This white paper discusses how:

  • Word choice affects patient perception
  • Patients think about logical implications of a therapy
  • HCPs can navigate bad news
  • Online sources influence patient decision

Offered Free by: ZoomRx
See All Resources from: ZoomRx

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