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Overcoming Digital Marketing Challenges in Life Sciences: Insights for Success

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"Overcoming Digital Marketing Challenges in Life Sciences: Insights for Success"

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While enhancing the patient and provider experience is a primary focus for life sciences organizations, there can be many hurdles along the way. And with the digital landscape rapidly evolving, digital marketing teams are experiencing more pressures than ever.

Implementing a data-driven, customer-centric marketing ecosystem that promotes transparency and budget effectiveness is key. Access this whitepaper for an important look at the top challenges that marketing leaders across the industry are facing within digital marketing efforts today, and the actionable insights to help address them.

 We explore:

  • The value of digital media assessments, and tips on how to conduct
  • Innovative tools and strategies to increase data visibility for greater optimization
  • Updates on privacy and regulatory requirements that are demanding complete visibility into engagement, and what organizations can do to stay compliant
  • The roles of digital media, brand marketing, IT, procurement, sales, and more within a digital marketing transformation
  • Top questions to ask current or prospective partners to ensure delivery of deep expertise in using digital analytics to make key business decisions
  • And more

Offered Free by: Slalom
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