While digital channels like paid social, search, and display advertising are undeniably powerful resources for reaching patients, direct-to-consumer audiences are not the only application for targeted media.
The life sciences industry increasingly uses digital advertising for patient engagement, with significant acceleration in 2020-2021. The white paper, Driving Clinical Trial Recruitment Through a Targeted HCP Omnichannel Approach, discusses how top pharmaceutical brands are staying more engaged with their patients and target audiences including the following approaches:
Offered Free by: PurpleLab
See All Resources from: PurpleLab