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Driving Clinical Trial Recruitment Through a Targeted HCP Omnichannel Approach

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"Driving Clinical Trial Recruitment Through a Targeted HCP Omnichannel Approach"

While digital channels like paid social, search, and display advertising are undeniably powerful resources for reaching patients, direct-to-consumer audiences are not the only application for targeted media.

The life sciences industry increasingly uses digital advertising for patient engagement, with significant acceleration in 2020-2021. The white paper, Driving Clinical Trial Recruitment Through a Targeted HCP Omnichannel Approach, discusses how top pharmaceutical brands are staying more engaged with their patients and target audiences including the following approaches:

  • Explore targeting healthcare providers (HCPs) online
  • Utilize programmatic media to target potential clinical trial investigators
  • Adopt an omnichannel approach for clinical trial recruitment
  • Leverage real-world data (RWD) for insights into investigator relationships, trial experience, and social determinants of health (SDOH)
  • Identify diverse investigator segments, generating maps and criteria for targeted awareness campaigns
  • Integrate SDOH data and RWD for an efficient omnichannel recruitment approach, reducing inefficiencies


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