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"Scenario-based Strategy in Tumultuous Times"

How pharma executives can conquer uncertainty

The scale and pace of change across the industry show no sign of slowing down. Various global economic factors are having significant impact including rising inflation - triggering widespread cost-containment measures to reduce healthcare expenditure. Pharma companies are also trying to navigate a changed product launch and market access landscape.  Along with new competitor dynamics, a more fragmented therapy landscape and digital/ artificial intelligence playing a very real role, the industry is experiencing disruption and increased uncertainty in unprecedented ways.

This whitepaper covers the key trends driving uncertainty and importantly, sets out how pharma companies can best adapt their strategies to outcompete.

Read this whitepaper to know:

• What trends are driving global uncertainty causing tumultuous times for the pharma industry
• How to adapt to future market dynamics
• Why and how a shift in mindset is required for pharma leaders
• Why scenario thinking is essential to determine your best strategy
• How to approach scenario planning – preparing for plausible possible futures

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