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"Unlocking Opportunities for Biopharma: A Look at the Latest HCP Trends"

Know which providers are moving, and why, to successfully find and engage key decision-makers for increasing commercial success.

More than half of physicians changed jobs or retired during the peak years of the Covid pandemic, setting a worrying trend that shows no sign of abating. Recent research shows that 47% of US healthcare professionals (HCPs) plan to leave their current role by 2025. 

This presents critical challenges for the biopharma sector. Extensive and continuous movement among HCPs makes it difficult for biopharma teams to pinpoint key decision-makers within Integrated Delivery Networks (IDNs) and health systems. It also limits the ability to identify the right organizations for targeted engagement, optimal locations for strategically deploying sales reps, and what market analysis is the most useful. 

Access this valuable resource today for a deep dive into over six months of data on how often affiliations change, which specialties move the most, and more. You will discover key insights on: 

• How often affiliations between healthcare professionals and healthcare organizations change 
• Factors influencing the rate of change, such as specialties and demographics 
• The differences between parent affiliation changes, location changes, and changes due to HCPs entering and exiting the workforce 
• What this all means for your commercial and data strategy, including actionable ideas from industry experts on how to effectively address

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