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"4 ways to cut through the clutter and reach chronic disease patients"

Learn how to help patients with chronic diseases access tailored condition and treatment insights in an environment where they are often inundated with one-size-fits-all messaging that doesn’t align with their individual healthcare journey.

Today, patients with chronic diseases have access to far more information about their condition and treatment options than ever before. But faced with such a glut, they often struggle to access the insights they need when they need them. While a group of individuals may have the same disease, the tools and information each one of them needs will vary depending on where they are in their treatment journey.

The takeaway? Personalization can help build patients’ confidence in their ability to manage their healthcare, and this resource explores four ways to achieve that goal with insights from experienced brand and media experts.

Highlights include best practices for:

• Understanding specific moments in the patient journey and what resources are helpful
• Identifying where patients are accessing condition and treatment information

• Building campaigns that connect emotionally across channels

Offered Free by: Phreesia Life Sciences
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