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Driving Clinical Trial Recruitment Through a Targeted HCP Omnichannel Approach

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"Driving Clinical Trial Recruitment Through a Targeted HCP Omnichannel Approach"

While digital channels like paid social, search, and display advertising are undeniably powerful resources for reaching patients, direct-to-consumer audiences are not the only application for targeted media.

The life sciences industry is now leveraging digital advertising more than ever. Access this valuable resource today for an exciting look at the latest strategies and solutions top pharmaceutical brands are using to not only stay more engaged with their patients, but to also better target audiences overall. We explore:

  • Insights for optimal targeting of healthcare providers (HCPs) online
  • Best practices for programmatic media
  • How to adopt an omnichannel approach for clinical trial recruitment
  • Ways real-world data (RWD) can be used to deliver intelligence on investigator relationships, trial experience, and social determinants of health (SDOH)
  • Tips for identifying segments and criteria for targeted awareness campaigns
  • The integration of SDOH data and RWD to drive an effective omnichannel approach
  • And more

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