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"Regulated Digital Health Solutions: Pharma's Next Success Story "

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Digital health solutions have a great potential to improve the lives of people with chronic conditions. However, the use of these solutions in the commercial setting for pharma is still growing, creating a need for the pharma industry to assess the strategic challenges and consider the current plans it has in place.

As a result, pharma as an industry is now facing fundamental questions about how organizations are structured, and the methodologies in place for the development of digital health solutions, such as:

• Why have digital health solutions failed to deliver on the early promise demonstrated by digital transformation in other parts of the pharma lifecycle?
• Are there challenges around effective product management, implementation, and adoption of digital health solutions in clinical care?
• Are expectations around timelines and return on investment realistic, and have they impacted strategies and decisions on whether to build, buy, or partner?

This whitepaper will tackle these questions, sharing the perspectives of industry leaders from Takeda, Pfizer, Novartis and S3 Connected Health, diving into what success looks like, how a shift in mindset can reset the path to successful development and market adoption of digital health solutions, and the importance of building the structures required to realize a long-term vision.

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