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"7 Questions You Should Be Asking Your Digital Point-of-Care Media Vendor"

Any EHR provider delivering a quality point-of-care marketing solution should be able to answer these seven questions.

Unlike any other communication or physician marketing channel available to life science companies, brand awareness messaging to healthcare providers within their electronic health record (EHR) can help you to reach providers of interest at multiple points throughout their clinical workflow.

But what questions do you need to ask a potential point-of-care (POC) vendor before selecting? In this actionable guide for selecting a POC media vendor, we share:

• Questions you should ask digital point-of-care media vendors to make certain they can provide the types of solutions, messaging, and target audience you need
• Risks presented by using vendors new to the field of digital point-of-care media
• Your options for the types of solutions offered by different digital point-of-care media vendors
• Choices for messaging and target audiences provided by different EHRs

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