Ecommerce has become the fastest growing B2B sales channel. According to Digital Commerce 360, last year online sales on B2B ecommerce sites, log-in portals and marketplaces increased almost 18%.
For B2B companies, producing, managing, and surfacing digital product information to potential buyers at the right time and in the right way is becoming similar to ensuring the sales meeting goes smoothly and the deal is closed.
In this guide, we look closer at why a Product Information Management (PIM) solution is a must-have for B2B companies to become more competitive.
Download this guide to see how a PIM solution can impact your B2B digital transformation to:
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