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"Medscape Medical Affairs Thought Leaders in Medical Affairs"
How can Medical Affairs divisions bring greater value to their organizations and practitioners every day?
KEY TRENDS & CHALLENGES SHAPING THE FUTURE OF THE MEDICAL AFFAIRS ROLE
Christina Hoffman, MS, Global Head of Medscape Medical Affairs and Alessandro Albuquerque, MD, PhD, Vice President US Medical Head, Cardiovascular & Established Products at Sanofi. discuss the ongoing challenges in demonstrating the value of Medical Affairs within their organizations including:
- Continuing the ascent of Medical Affairs into a fully integrated strategic partner
- The importance of building early, strong cross-functional relationships with all stakeholders
- Uncovering the critical data needed to support a robust segmentation strategy for accomplishing Medical Affairs goals
- Increasing effectiveness in bringing real value to physicians and other practitioners
- Expanding the role Medical Affairs can play in driving patient centricity
Offered Free by: Medscape Medical Affairs
See All Resources from: Medscape Medical Affairs
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