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The 6 trends shaping pharma strategies in 2024

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"The 6 trends shaping pharma strategies in 2024"

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With the height of the pandemic behind us, the future state of health care dynamics is starting to take shape. Life sciences leaders like you must contend with changes to your customer’s business reality and its implications for their own success while also addressing changes and pressures along the pharmaceutical value chain. The pace and scale of these concurrent changes will complicate decision-making. The bar for evidence remains high and finding ways to accelerate the drug development cycle and market uptake of products is more important than ever.

Download this eBook to:

  • Recognize the ecosystem dynamics most likely to affect your organization’s success in 2024.
  • Understand the trends most likely to shape life sciences leaders’ RWD and real-world evidence (RWE) strategies.
  • Consider the implications of these trends on different stakeholders within the health care ecosystem.


Offered Free by: Optum Life Sciences and Advisory Board
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