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"Prescription Abandonment Hurts"

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Despite the availability of real-time price transparency tools, patients often don't know how much their medication costs - and if they can afford it - until they arrive at the pharmacy counter. In fact, half (49.5%) of the consumers who took part in a recent DrFirst survey said sticker shock led them to leave the pharmacy without their medication within the past few years.

From unveiling killer new side effects to sharing the deep-seated secret to medication adherence, Timely by DrFirst demonstrates why it's critical to support the patient journey where and when it matters most - at the "point of inception."

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